The Content tab is split into Feed, Stories & Promotions… Feed: This includes photo and video content, Stories, and even any promotional paid posts you may have published. Under the Content tab, you will find Instagram insights relating to individual posts on your profile. However, it should be noted that this section of Instagram Insights is also limited to the past 7 days. The Activity tab in Instagram Insights therefore reveals the influence of your page, as well as details of how people have interacted with it. It should be noted that this section of Instagram Insights is limited to the past 7 days, however, other Instagram insights tools such as Hopper HQ’s Analytics can show you up to 28 days. Using the graph you can see which day of the week has the most interactions, as well as a comparison of the interactions from last week. Website Clicks – The number of users who have clicked on the website link in your bioĮmail – The number of times users have tapped on Email on your profileĬall – The number of times users have tapped on Call on your profile Profile Visits – The number of users that have visited your Instagram profile Here’s what these Instagram insights mean: In this subsection, you can see the total number of actions taken on your account in the past week, followed by a list of other metrics. Let’s delve into each subsection and find out what each statistic means… Interactions: Under the Activity tab, you’ll find two sets of Instagram insights: Interactions and Discovery. Instagram Insights is split into the following three tabs, with each tab containing different information: To access Instagram Insights, navigate to your profile page and tap at the top where it tells you your profile visits – equally, you can tap the menu button in the top right-hand corner and find ‘Insights’ as the first option. We’ll now delve into Instagram Insights, defining the meaning of each of these figures and how you can extract valuable and practical information from them! When exploring Instagram Insights, you’ll come across many different terms, graphs and numbers which all indicate important metrics.

Analytics insta